Airbnb is a multi-sided platform business. At its core, Airbnb creates value by facilitating global, paid online trading of peer-to-peer accommodation between hosts and guests. Peer-to-peer accommodation refers to any space suitable for overnight stays sold by a non-commercial provider (the host) to an end user (the guest) for short-term use through direct interaction between host and guest. The supply of accommodation on Airbnb’s platform is, however, not limited to non-commercial providers. A fair share of accommodation listings originates from licensed lodging operators or commercial providers managing more than 20 establishments. Analysing a company’s business model provides insight into key aspects of how an organization and platform like Airbnb creates value: value proposition, value creation, value communication and transfer, value capture, value dissemination and value development.