Against the background of population aging, older peoples dance has attracted attention in research and its health promoting effects and social meanings have been brought to the fore. In this article we focus on the context and power dimensions of dance with an emphasis on the organizing of dance among older adults in terms of social discourses and age relationships. On the basis of qualitative interviews with 33 older dancers and 11 dance providers in Sweden, the study illustrates how dance is organized through social discourses on healthism and on the increasing group of older people as a powerful consumer group. The study highlights that older people and their social dance contexts are marked and subordinated in relation to younger age groups through non-verbal practices such as choreography and temporal codes. In short, dancing among older adults is not only a common health promoting and social activity, but also an arena in which age and age normality are negotiated and constructed.