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The hegemonic impact of the NHL and the ‘Americanization’ of Swedish ice hockey and resistance: Rögle BK as ‘hockey culture’
Linnaeus University, Faculty of Social Sciences, Department of Sport Science.ORCID iD: 0000-0001-8110-8459
Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics. Linnaeus University, Faculty of Social Sciences, Department of Sport Science.
Linnaeus University, Faculty of Social Sciences, Department of Sport Science.
2022 (English)In: Sport in Society: Cultures, Media, Politics, Commerce, ISSN 1743-0437, E-ISSN 1743-0445, Vol. 25, no 6, p. 1125-1141Article in journal (Refereed) Published
Abstract [en]

The article investigate the impact of National Hockey League (NHL) and its hegemonic cultural impact on the Swedish Hockey League (SHL). This is done in light of the concept of Americanization. Thus, the study traces two different stages in the Americanization process, in relation to the first commercial hockey club in Sweden: i.e. Rögle BK. In this respect, the immature experiences of the first trend of Americanization, with e.g. alien mercenaries, seems to have worked as a shield against a second stage of Americanization, more shaped by a ballyhooed management. In the wake of a certain resistance of the NHL-culture, Rögle BK seems to have developed a ‘glocal’ hockey culture, captured in the Rögle BK Oiler’ logo.

Place, publisher, year, edition, pages
Taylor & Francis, 2022. Vol. 25, no 6, p. 1125-1141
Keywords [en]
Sport management; logotype, SHL, NHL, commercialization, glocalization, local identity
National Category
Sport and Fitness Sciences
Research subject
Social Sciences, Sport Science
Identifiers
URN: urn:nbn:se:lnu:diva-111617DOI: 10.1080/17430437.2022.2063581ISI: 000788518800001Scopus ID: 2-s2.0-85128962370Local ID: 2022OAI: oai:DiVA.org:lnu-111617DiVA, id: diva2:1654650
Available from: 2022-04-28 Created: 2022-04-28 Last updated: 2023-03-27Bibliographically approved

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Carlsson, BoBackman, JyriStark, Tobias

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Department of Sport ScienceDepartment of Management Accounting and Logistics
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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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Output format
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  • asciidoc
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