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What if there is a break in ongoing business relationships and activities?
Linnaeus University, School of Business and Economics, Department of Marketing.ORCID iD: 0000-0003-3144-5099
Uppsala University, Sweden.
Uppsala University, Sweden.
2021 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

In this paper, the focus is on business activities that are reactivated after a break “of some sort”, such as B2B relationships that are first terminated, but later on reactivated. The purpose is to develop the understanding of such type of a phenomenon. We base our discussion on an integrative literature review of articles that explicitly or implicitly assume a break in their use of a re-term within different sub-fields of business studies. As our literature review shows, few of the articles explicitly focus on role of the break for the reactivation. 

Place, publisher, year, edition, pages
2021.
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
URN: urn:nbn:se:lnu:diva-113051OAI: oai:DiVA.org:lnu-113051DiVA, id: diva2:1660707
Conference
The Industrial Marketing and Purchasing Conference in Cork 2021
Note

Ej belagd 20221004

Available from: 2022-05-24 Created: 2022-05-24 Last updated: 2022-10-04Bibliographically approved

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Anderson, Helén

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CiteExportLink to record
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