In this paper, the focus is on business activities that are reactivated after a break “of some sort”, such as B2B relationships that are first terminated, but later on reactivated. The purpose is to develop the understanding of such type of a phenomenon. We base our discussion on an integrative literature review of articles that explicitly or implicitly assume a break in their use of a re-term within different sub-fields of business studies. As our literature review shows, few of the articles explicitly focus on role of the break for the reactivation.
Ej belagd 20221004