Bachelor Thesis Business Administration III, Organization 15hp, 2FE78E, School of Business and Economics at Linneaus University of Kalmar, Spring 2022.

Title: Perceived motivation for part-time employees within the retail industry

Authors: Hampus Lindholm & Sebastian Erlandsson

Advisor: Hans Allmér

Examinator: Mikael Lundgren

Purpose: The study aims to improve the understanding of how part-time employees within the retail industry are motivated in their work. The authors hope to provide insight into different factors that the employees perceive promote their motivation in their daily work.

Method: An inductive research approach with a cross-sectional design that the phenomenon motivation. The empirical data is gathered through semi-structured qualitative interviews.

Conclusion: Results from the study show that the motivation phenomenon is a complex concept, where the individual perception is central to its meaning. By creating categories for different definitions of motivation, the complexity of the concept may be simplified through further research. The starting point for these categories has its basis in different factors that the individual is motivated by. The concept’s general definition cannot be applied on an individual level, although it’s up to every individual and their perception and interpretation of the concept motivation to determine. What motivates employees may be more general while their approach to motivation, as to how, may be more individual.