The development of new technologies is changing the world as we know it. Augmented reality (AR) is one of many new technological innovations that have been dominating the tech industry and, as a result, our everyday lives. AR takes the digital user experience to a whole other level, while more and more e-commerce marketers are adopting the technology within their platforms. Considering the many different gadgets and digital devices that most individuals use on a daily basis, it is of utmost importance for product designers to craft effective yet user-centered digital experiences. Hassenzahl's model of user experience formed the theoretical framework of this qualitative case study, while the design thinking methodology was adopted as this study’s aim is to examine the user experience design of IKEA Place from a user perspective. In order to empathize with the end users, a user experience (UX) research was conducted through semi-structured interviews, where IKEA Place users gave their insights in regards to their experience with the AR product. 

The empirical results of this case study showed that the interviewed users found the purpose of the app along with its interface to be very appealing, and despite the fact that various limitations, some having higher impact than others, were spotted by all users in connection to the pragmatic attributes of IKEA Place, their individual experience did vary. The users who had been exposed to similar products or other technologies had a better experience with the AR app compared to the users who are less tech savvy, as the latter found utilizing the app to be difficult. In addition, the lack of interconnectedness between IKEA Place and the main IKEA app was not mentioned as a prominent limitation by the users. With the user needs having been defined, the ideation, prototyping, and testing phases followed for the redesigned features to be finally crafted. Lastly, this case study has limitations addressed as suggestions for future research, including more data collection practices being used simultaneously along with a larger sample size for UX research and prototype testing purposes.