Several sectors have embraced service robots to support the tribal need to congregate intra-pandemic. This research identifies the growing "we" tribe of human-robot partners in consuming situations due to the Covid-19 pandemic. Through a series of in-depth interviews with robotic service providers as well as consumers, we unpack major reflections on the cobotic teams. Surprisingly, while the Covid-19 era encouraged social isolation, it also fostered new connections between human and nonhuman communities to keep us connected. Following the development of the major features of human-robot tribes, we conclude with recommendations to reevaluate the marketing mix framework that would account for the new customer journey to better speak to the relevant marketing theory.