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Avkastning eller social hållbarhet?: En studie som diskuterar unga privatsparares syn på etik och moralgällande casino- och bettingbolags sociala hållbarhet.
Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
2022 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This is a degree project made by three students at the Linnéuniversity in Kalmar with thequalitative method. The work discusses the topic of casino- and betting company´s socialsustainability and builds on previous research. The project attempts to cover the gaps thathave occurred after a study from Ekström, Hultgren and Johansson (2021) “Gamblingcompanies are digging for gold at the same time as sustainability requirements areincreasing”. The core of the work is to analyze how young private savers between the ages of20 to 24 relate to casino- and betting companies when it comes to investing using commoneconomic- and philosophical theories. The study's research question is: “how do youngprivate savers relate to casino- and betting companies, and how do young private savers thinkin their decision-making processes about socially sustainable investments?”. The workdiscusses how the decision process behind the decisions and how ethics and morality comeinto play. The legitimacy of the study is that in today's society, sustainability has become anincreasingly important part of our lifestyle. But social sustainability can easily beovershadowed by ecological sustainability, which in turn can lead to ignorance and that socialsustainability gets neglected. From there, it is important to do academic studies in the subject.The study concludes that 20-24 year olds have no problem navigating their decisions basedon their ethics and morals. However, they have difficulties to describe it in theoretical termsin the aspects of social sustainability. Furthermore the young private savers have anunderstanding of the underlying topic and have no issues discussing it. For them, thedimension of social sustainability falls into the concept of sustainability. The study alsoconcludes that 20-24 year old young private savers think that it is the savers responsibility forsocially sustainable investments and everyone should take responsibility for what they investin. 

Place, publisher, year, edition, pages
2022. , p. 78
Keywords [en]
Igaming, Casino, social sustainability, CSR, Greenwashing
Keywords [sv]
social hållbarhet, Avkastning, Etik och moral, Kvalitativ intervju, Betting
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-115353OAI: oai:DiVA.org:lnu-115353DiVA, id: diva2:1683293
Subject / course
Business Administration - Management Accounting
Educational program
Business Administration and Economics Programme, specialization in Accounting and Management Control, 180 credits
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Examiners
Available from: 2022-07-15 Created: 2022-07-14 Last updated: 2022-07-15Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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Language
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  • en-GB
  • en-US
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  • nn-NO
  • nn-NB
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  • Other locale
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Output format
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