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Kulturella sociala medier: En kvalitativ studie om hur ungdomar med kulturen i Uganda och unga med den svenska kulturen upplever att de blir påverkade av sociala medier.
Linnaeus University, Faculty of Social Sciences, Department of Social Studies.
2022 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Cultural social media  : A qualitative study on how young people with Ugandan culture and young people with Swedish culture experience the influence of social media. (English)
Abstract [en]

Social media is something that is being used world wide, the young people use it now more than ever before. I chose to study this particular essay topic because it is an interesting and current topic, as sociala media is used all around the world. Social media is used in a similar way and it is the same platforms being used. The purpose of this study is to find out how youths from the chosen two different countries think they experience the influence of social media and whether there is any connection to their culture. The questions being answered in this study are: How do these young people from two different cultures talk about their use of social media to manage their relationships? In what way do young people from Uganda and Sweden say that social media is important in their lives? How do these young people experience the impact of culture when using social media? This study is based on a qualitative method where data is collected through focus group interviews. The theoretical framework used in this study is based on the social exchange theory and social identity theory. The results show that even though these young people are from different countries with different cultural backgrounds, they use social media in the same way and have experienced similar effects by it.

Place, publisher, year, edition, pages
2022. , p. 46
Keywords [en]
social media, culture, young people, youth, Identity, gender
Keywords [sv]
sociala medier, kultur, ungdomar, Identitet, kön
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:lnu:diva-115504OAI: oai:DiVA.org:lnu-115504DiVA, id: diva2:1683540
Subject / course
Sociologi
Supervisors
Examiners
Available from: 2022-09-06 Created: 2022-07-15 Last updated: 2022-09-06Bibliographically approved

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Nagayi, Tracey Linnet
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf