lnu.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Virtual Realities for Remote Working: Exploring employee's attitudes toward the use of Metaverse for remote working
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2022 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Introduction: Ever since the transition to digital ways of working startedspreading across organizations and industries in the late 1970s, remoteworking has been a topic of interest. With the development of information andcommunications technology, virtual realities are now receiving more attentionwith a broader view of potential application areas. The application of virtualrealities is expanding. Hence, the concept of Metaverse has received a greatdeal of attention. Metaverse is a virtual reality idea where people create avatarsthat exist in a three-dimensional virtual world. While the use of virtual realitiesis expanding on new ways of working, users’ attitudes toward thesetechnological developments are important to consider as it can either increasethe benefits of working from home or highlight the negative aspects evenmore.

Purpose: The purpose of this thesis is to explore the attitudes towards the useof virtual realities for remote working in the case of employees withinorganizations in Sweden. The aim is to further provide an understanding as towhat organizations need to consider following the increased use of virtualrealities.

Research Questions: What are the attitudes of employees towards the use ofvirtual realities for remote working? How can organizations adapt to theimplementation of virtual realities for remote working to continuously ensurea positive work environment for its employees? 

Methodology: In order to reach the purpose of this study and answer theresearch questions, a qualitative research approach was deemed appropriatefor this study to understand the “what” and “how” aspects of the use of virtualrealities for remote work. Semi-structured interviews were chosen as the datacollection method where the respondents were employees within organizationsin Sweden.

Conclusion: The key takeaways are that attitudes toward virtual realities forremote working are complex. The main themes discussed around remoteworking were control and freedom to decide over one’s work and the loss ofcomradery with colleagues and social isolation. New technology, such asMetaverse, has to ensure it continues providing employees with control overtheir work but solves the issues of social isolation while still not eliminatingphysical interactions between colleagues completely. Management has todeeply consider the needs of the individual employee before implementingnew technology, gathering an understanding of what is expected and neededby their specific employees to better ensure successful implementation.

Place, publisher, year, edition, pages
2022. , p. 113
Keywords [en]
Remote working, virtual reality, Metaverse, attitudes, information and communications technology, positive work environments
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-115600OAI: oai:DiVA.org:lnu-115600DiVA, id: diva2:1685095
Educational program
Innovation through Business, Engineering and Design - Specialisation Business, Master Programme, 120 credits
Supervisors
Examiners
Available from: 2022-08-01 Created: 2022-08-01 Last updated: 2022-08-01Bibliographically approved

Open Access in DiVA

fulltext(1281 kB)2488 downloads
File information
File name FULLTEXT01.pdfFile size 1281 kBChecksum SHA-512
633e2f9aeb7fa0e33d48f6924a76b006c54e628bd45ad89ad02caeb6b3ce4b75133f63aa9714f64016f0e12c247e14610d0e0a8112faa553e08b850e43a4b0a1
Type fulltextMimetype application/pdf

By organisation
Department of Marketing
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 2488 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 3040 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf