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Complications in big data-based communication in the wake of COVID-19: A comparison of North American and Nordic practices of multinational healthcare corporations
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing. (DISA;DISA-IDP)ORCID iD: 0000-0003-2248-0802
2022 (English)In: International Engineering and Technology Management Summit 2022: Proceedings Book, Istanbul, Turkey: Istanbul Technical University, 2022, p. 93-99Conference paper, Published paper (Refereed)
Sustainable development
SDG 3: Ensure healthy lives and promote well-being for all at all ages, SDG 17: Strengthen the means of implementation and revitalize the global partnership for sustainable development
Abstract [en]

COVID-19 challenged health authorities to interpret rapidly changing data, monitor ongoing research developments, and communicate critical information to the public across regions with a wide variety of demographic audiences. Thus, the risks involved in healthcare communications significantly intensified. We focus on (1) challenges involved in healthcare communication; (2) communications approach across the Nordic countries (Denmark, Finland, Norway, and Sweden) and the U.S.; and (3) risks involved in communicating information derived from big healthcare data to understand possible implications during the COVID-19 pandemic. Through a series of semi-structured in-depth interviews with practitioners involved in healthcare communications, we explore the communicators' experiences with public health-related big data from the United States vs. Nordic countries. Results indicate three core elements unique to communication in the healthcare industry: (1) big data, (2) the business context and operating environment, and (3) the healthcare communication development process itself. Findings indicate that there are similarities between the U.S. and the Nordics across all three areas. However, the differences are particularly pronounced in the business operating environment. Conclusions offer improvement in healthcare communications by reducing current exposure to risks in disseminating misinformation and addressing future challenges in responding to future global health crises.  

Place, publisher, year, edition, pages
Istanbul, Turkey: Istanbul Technical University, 2022. p. 93-99
Keywords [en]
COVID-19, pandemic, infodemic, big data, healthcare communications, public health
National Category
Cultural Studies
Research subject
Economy, Business administration
Identifiers
URN: urn:nbn:se:lnu:diva-116223ISBN: 9789755615479 (electronic)OAI: oai:DiVA.org:lnu-116223DiVA, id: diva2:1694665
Conference
International Engineering and Technology Management Summit 2022, Istanbul, Turkey, October 20-21, 2022
Available from: 2022-09-09 Created: 2022-09-09 Last updated: 2024-01-10Bibliographically approved

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Ozturkcan, Selcen

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Department of Marketing
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Ripley Johnson, E., Castaño Martínez, M. & Ozturkcan, S. (2022). Interview Data on Challenges in big data-based communication amid C19.

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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf