Wars, pandemics, artificial intelligence, a swiftly unfolding climate crisis… The world is changing rapidly, and human communities must adapt to many challenges. In this situation, world heritage presents something of a twofold paradox: when the world needs global solidarity and collaboration, world heritage sites serve as cultural totems of the different nation states, which themselves can be in conflict. As we anticipate and adapt to change, world heritage looks backward, encouraging us to conserve what was before. Fifty years after the establishment of Unesco’s World Heritage Convention, it is time to look ahead – literally.