The current thesis focuses on analyzing the social media of the Kalmar County Museum (Kalmar läns museum) since the Covid-19 pandemic. In particular, it will focus on Facebook, Instagram and YouTube from April 2020 to May 2022, and attempt to trace patterns on the posts of the museum. In addition, it shall trace community engagement and participation across the platforms. The thesis also tries to set a framework that aids towards analyzing the content of the posts published on social media. The framework is used in this case study, to find patterns and differences across the social media of the Kalmar County Museum.