This paper looks into the common language conventions in onlinehorror fction in order to fnd links between user ratings and engaginglanguage. The results are then compared to the museum labels inthe mobile application of the House of Terror, Hungary. The aim isto build a connection between labelling for a horror-related exhibition in a mobile application and the users’ preferences in onlinehorror fction. By doing so, it is expected that certain stylistic traitscan inform the online written communication practices of a museum, particularly in the context of horror, human vulnerability, anddifcult (hi)stories. The understanding of language traits and theirimplications in inducing reader responses can potentially guide howdifcult (hi)stories are told through museum labels, confrontingexpectations of a particular story, or as a way of enabling the visitorto engage with the exhibition.User-generated online horror fction has not yet been scrutinizedto understand language conventions for engagement. The insightsfrom such an analysis of digitally-borne horror narratives usingcorpus linguistic techniques point towards the users’ syntactic andsemantic preferences for engaging content, which can inform thedesign of engaging labels in a mobile application aiming for a similarresponse. The stories collected from the Creepypasta Wiki ofer avaluable resource in fnding what kind of traits commonly appearin the users’ input, suggesting that certain stylistic traits exist andare indicated as building engagement through the user ratings. 155stories from Creepypasta Wiki and 79 labels from the mobile appliAnalyzing Online Horror Fiction With CorpusLinguistic Techniques for Engaging MuseumLabels: Creepypasta Wiki and the House ofTerror’s Mobile ApplicationZoi Tsiviltidou, Daniel Ihrmarkas cloud services. This will enable multilingual access to and by publicadministrations, while, at the same time, the integration with publicdigital services ofered in the languages of EU and EEA will be fostered.For future research and development directions, similar platformscould be developed and deployed for other EU member states, andin this respect, this action can be regarded as the proof-of-concept.56 Digital Humanities & Heritage ABSTRACTS 57University of Zagreb University Computing Centre (SRCE) was foundedin 1971 under the auspices of the University of Zagreb, back thenthe only university in Croatia.Our goal is to provide the academic community, as a leading segmentof society, but also the Croatian society, access to cutting-edge digitaltechnologies, infrastructure, and information services. We want toprovide all institutions and individuals with reliable and sustainableinformation and communication infrastructure and services necessaryfor the functioning of academic institutions and business processes.SRCE supports the innovative and efective application of new information technologies through the sharing of knowledge, high-qualityand accessible support system, education, and user training.SRCE achieves this by building a modern type of communication,computer, data, and information infrastructure (e-infrastructure) andassociated services. Currently, there are more than thirty diferentdigital services and systems available to the academic and researchcommunity, and part of them to the entire Croatian society. This includes computing and cloud services, high-performance computing,advanced networking, communication systems and services, middleware, data and information systems, and infrastructure. Some ofthese SRCE services and systems are used by tens or even hundredsof thousands of users. At the same time, SRCE acts as the computing and information centre of the largest Croatian university – theUniversity of Zagreb, and is responsible for the coordination of thedevelopment and usage of e-infrastructure at the University.SRCE strives to provide researchers with ICT support during thewhole research life-cycle. Data services are a signifcant part ofSRCE’s portfolio that supports and promotes open science and FAIRdata principles. Several national services were implemented by SRCESRCE Services for ResearchersSlaven Mihaljević, Draženko Celjakcation of the House of Terror were analysed using part-of-speechtagging to identify language components relevant to content andnarrative perspective.The paper frst sets out to explore the content of the CreepypastaWiki in order to identify user preferences when engaging with horror fction, as these can be tied to contemporary fears. This is doneby exploring the top-rated pieces in each of the 43 user-defnedcategories found on the wiki. The paper engages with content andnarrative perspective through content analysis and pronoun analysis.The results indicate that personal experiences from a frst-personperspective are used to create an immersive engagement for thereader and that this is valued by the audience as the traits are common amongst the top-rated narratives in the repository. The resultsfrom the Creepypasta Wiki are then compared to the same analysisperformed on materials from the House of Terror, in order to identifydiferences in language patterning. The fndings are then discussedfrom the perspective of the possible impact adopting language traitsused to build engagement in online horror narratives could have onthe reader of a museum label.