The major earthquakes of 2010 and 2011 represented a turning point in the function of the city of Christchurch as a tourist destination. The rebuilding of the city centre and redevelopment of key urban tourist areas and attractions has been highly contested, with the central government rhetoric on anchor projects prevailing over local residents’ and stakeholders’ visions of inclusive and liveable mixed redevelopments for the benefit of both locals and visitors. The aim of this chapter is to ascertain the stakeholders’ roles and the policy discourses that emerged over the rebuild of the city centre. It is argued that New Urban Tourism should be seen as a continuation of existing neoliberal governance practices and more of a ‘fashion statement’ with respect to experiential tourism rather than a fundamental shift in the nature of urban tourism development in post-disaster cities.