This study explores the use and apparent meaning of the concept of “Swedishness” in political discourse as presented by two of the largest political parties in Sweden within their political material produced for the 2022 election. The paper employs qualitative content analysis as well as analytic tools from critical discourse analysis. Results of the study indicate that national identity as a socially constructed concept holds little relevance to these political parties, and real identification of the attributes which constitute the national identity of Swedes are few. Instead the concept is used as a political tool by both parties to gain support, and gains form and attributes based on how the tool is to be wielded by either party.