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“Alla ser ut att må toppen men man vet att det finns en annan sida av det också”: Unga kvinnors berättelser om hur de framställer sig själva och sina liv på Instagram.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
2023 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
“Everyone seems to be doing great but you know there is another side to it too” : Young women's stories about how they portray themselves and their lives on Instagram. (English)
Abstract [en]

This study examines how young women portray themselves and their lives on Instagram. The platform is today a very popular social network with a lot of power and influence that is used on a daily basis by young women. The purpose of the study is to investigate how young women talk about how they present their lives and how they describe that their self-image is affected by Instagram. A qualitative study has been implemented using focus groups and a thematic analysis to answer the purpose. Four theories have been used that will form the basis of this study, which helps the study to find similarities and differences. Six previous frameworks have also helped the study reach its results. The study shows that there is a connection between how young women present themselves and their lives on Instagram together with how their self-esteem is affected by the platform. The most important result of the study is that there is a great aspiration and mind behind what is published on the platform. The women only show off when they are doing something fun or when they look good. Other results are that the women mainly publish selfies, when they are hanging out with friends and doing fun things such as traveling and on holidays. These are also the messages behind the women's posts and events. The application is a social forum where the women keep in touch with each other, both with friends, acquaintances and families. Other results are that the women never publish pictures they are not happy with and when they think they don't look good. The reason for this depends on uncertainty about how others will perceive them. A final result is that Instagram is used to share news and information. Instagram is one of today's holders of power.

Place, publisher, year, edition, pages
2023. , p. 48
Keywords [sv]
Unga kvinnor, självkänsla, Instagram, fokusgrupper, Gestaltningsteorin och Symbolisk interaktionism
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:lnu:diva-118667OAI: oai:DiVA.org:lnu-118667DiVA, id: diva2:1730115
Subject / course
Media and Communications Science
Educational program
Creative Media Programme, 180 credits
Supervisors
Examiners
Available from: 2023-01-26 Created: 2023-01-23 Last updated: 2025-02-07Bibliographically approved

Open Access in DiVA

“Alla ser ut att må toppen men man vet att det finns en annan sida av det också”(376 kB)188 downloads
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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf