This article discusses a few points often brought up in relation to a ‘golden age of porn’, namely the issue of quality and of art versus money. Using the example of Inge Ivarson, a film producer in Sweden who, from the late 1960s and on, was a prolific producer of sexually explicit films, the article argues that his production of literary adaptations, directed by Mac Ahlberg, can be seen as a kind of quality porn.