This book, being in fact a summary of a more detailed yet-to-be-released work, is based on a series of lectures and training sessions for publishers aimed at developing strategies and implementing specific changes in small in size media outlets. To honor my colleagues, I would like to mention that our joint efforts resulted in their transition to a new level of the development, initiating their transformation. The course was based on studying international and Russian experience of up-to-date media system development, specific mass media companies, theory and practice of transformation management in newsrooms, and primarily on comprehension of how the Altapress Publishing House, led by the author of this book, functions.

The book consists of two parts. Its first part describes formation of vision and new strategies of media companies. It presents a significant supplement and a revised version of the original author section in the recently released manual entitled ‘Multimedia Journalism’1, for Higher School of Economics. I strongly recommend that you read this manual. It will help you to navigate better in the professional digital environment. The beginning of a new information era is truly revolutionary and requires reassessment and even rejection of the established thinking stereotypes, fundamental change in mass media institutions functioning, and a new approach to journalism. The second part tells how this transformation can be achieved in practice, how editors and publishers implement these changes, and why their daring ideas does not always turn out to be successful.

The solutions proposed in my book might be considered controversial by some readers hence they could determine their own position, their attitude towards the future of our profession, and changes that should be undertaken in their media outlets. Well, even in that case the book fulfils its purpose. It is important for me to make you feel restless, to induce you to act so that anyone can, based on our experience, change something together with the team. Good luck!