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From Digital Subcultures to Destination Tourism: Profiling Attendees at Multi Genre Festivals
Jönköping University, Sweden.
Jönköping University, Sweden.ORCID iD: 0000-0001-6193-8703
RMIT University, Australia.
Linnaeus University, School of Business and Economics, Department of Marketing and Tourism Studies (MTS).ORCID iD: 0000-0003-2924-2874
2023 (English)In: Proceedings of the Annual Hawaii International Conference on System Sciences / [ed] Tung X. Bui, Honolulu: HICSS Conference Office , 2023, p. 3974-3983Conference paper, Published paper (Refereed)
Abstract [en]

The rise and connectivity of digital subcultures are increasingly influencing destination tourism. This study provides an understanding of a multi genre festival within the wider context of popular ‘geek’ culture and its increasing role in events and destination tourism. Through profiling the characteristics and experiences of visitors attending Nordsken, an annual festival in Northern Sweden, we profile segments and provide insights on attendees. Based on a survey of festival visitors, this study revealed five distinct clusters (Digital Gamer, Enthusiastic Nerd, Analogue Fan, Spectator & Follower and Creative Player) based on interests and activities. Experiences of the event were relatively similar for all clusters indicating that multi genre festivals can create memorable experiences for a broad audience with a variety of interests rooted in digital cultures. Through understanding and developing target audiences, regions can leverage multi genre festivals as platforms to enhance regional digitalization.  

Place, publisher, year, edition, pages
Honolulu: HICSS Conference Office , 2023. p. 3974-3983
Series
Proceedings of the Annual Hawaii International Conference on System Sciences, E-ISSN 2572-6862
Keywords [en]
destination tourism, events, geek culture, video games, festivals
National Category
Business Administration
Research subject
Tourism
Identifiers
URN: urn:nbn:se:lnu:diva-119639Scopus ID: 2-s2.0-85152135743ISBN: 9780998133164 (electronic)OAI: oai:DiVA.org:lnu-119639DiVA, id: diva2:1741145
Conference
56th Annual Hawaii International Conference on System Sciences, HICSS 2023, Virtual, Online, 3-6 January 2023
Available from: 2023-03-03 Created: 2023-03-03 Last updated: 2023-08-16Bibliographically approved

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Helmefalk, Miralem

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf