In this thesis our goal has been to gain a better understanding of what the relationship between record labels and artists looks like in terms of how they benefit, influence and work with each other. This includes looking at what value they provide for one and other as well as what legal and non-legal obligations and expectations they have upon each other. We have gatheredthis information by performing interviews with people who have had experience with this kind of relationship or have a great understanding of it. We have also looked at what earlier research and theories has had to offer in this area which have given us a broader understanding of the subject