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The Effect of Human Interference in Robotic Service Failures on Customer Comfort and Customer Aggression
Brunel University London, UK.ORCID iD: 0000-0002-4065-7336
Linnaeus University, School of Business and Economics, Department of Marketing and Tourism Studies (MTS). Sabancı University, Türkiye.ORCID iD: 0000-0003-2248-0802
2023 (English)In: Proceedings of Academy of Marketing 2023: Annual Conference and Doctoral Colloquium: From Revolution to Revolutions / [ed] F. Kerrigan, Academy of Marketing , 2023, p. 87-88Conference paper, Published paper (Refereed)
Sustainable development
SDG 9: Build resilient infrastructure, promote inclusive and sustainable industrialization, and foster innovation
Abstract [en]

As the deployment of service robots increases globally, some individuals may view their exceptional capabilities as disempowering and unsettling, potentially leading to a loss of human power and identity. Moreover, as human interference with service robots is expected to rise alongside their widespread deployment, it may increase the likelihood of robot failures. This study seeks to explore customers' reactions to varying degrees of physical human interference in robotic failures.

Place, publisher, year, edition, pages
Academy of Marketing , 2023. p. 87-88
Keywords [en]
service robots, customer comfort, customer aggression
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
URN: urn:nbn:se:lnu:diva-120467ISBN: 9781399958042 (electronic)OAI: oai:DiVA.org:lnu-120467DiVA, id: diva2:1753774
Conference
Academy of Marketing Conference (AM2023): "From Revolution to Revolutions", Birmingham, UK, July 3-6, 2023
Available from: 2023-04-28 Created: 2023-04-28 Last updated: 2024-10-23Bibliographically approved

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Ozturkcan, Selcen

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Citation style
  • apa
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
  • rtf