This article discusses the potential of digital and immersive experiences, such as the Metaverse, to revolutionize sustainable fashion by offering more engaging and dynamic experiences for consumers. Despite the perception that responsible fashion is "boring" and outdated, our interviews with Gen Z suggest that these consumers value sustainability and quality but desire more variety and style. Digital innovations, such as Metaverse, can help responsible retailers reach new customers and improve their customization process more cost-effectively while maintaining their commitment to sustainability. However, the lack of interaction with these brands is due to a mismatch between Gen Z's purchasing power and the designer brands that offer Metaverse experiences.