Consumer’s Perception of Brand Image: Descriptive research of consumer perception of the brand image through the example of Instagram
2023 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2023. , p. 42
Keywords [en]
Consumers perceptions, brand image, social media, trust, satisfaction, engagement, loyalty.
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:lnu:diva-121066OAI: oai:DiVA.org:lnu-121066DiVA, id: diva2:1760595
Subject / course
Business Administration - Marketing
Educational program
Marketing, Master Programme, 60 credits
Supervisors
Examiners
2023-06-152023-05-302023-06-15Bibliographically approved