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Consumer’s Perception of Brand Image: Descriptive research of consumer perception of the brand image through the example of Instagram
Linnaeus University, School of Business and Economics, Department of Management.
Linnaeus University, School of Business and Economics, Department of Management.
2023 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2023. , p. 42
Keywords [en]
Consumers perceptions, brand image, social media, trust, satisfaction, engagement, loyalty.
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:lnu:diva-121066OAI: oai:DiVA.org:lnu-121066DiVA, id: diva2:1760595
Subject / course
Business Administration - Marketing
Educational program
Marketing, Master Programme, 60 credits
Supervisors
Examiners
Available from: 2023-06-15 Created: 2023-05-30 Last updated: 2023-06-15Bibliographically approved

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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
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  • Other locale
More languages
Output format
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