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"I´m gonna make him an offer he can´t refuse!- AI: En kvalitativ tematisk analys om vilka uppfattningar och förväntningar marknadsförare har om Artificiell Intelligens (AI)
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
2023 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
"I´m gonna make him an offer he can´t refuse!- AI : A qualitative thematic analysis of what perceptions and expectations marketers have about Artificial Intelligence (English)
Place, publisher, year, edition, pages
2023. , p. 39
Keywords [sv]
Artificiell Intelligens, Marknadsföring, Tematisk analys, Agilteori
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:lnu:diva-121394OAI: oai:DiVA.org:lnu-121394DiVA, id: diva2:1763176
Subject / course
Media and Communications Science
Educational program
Media and Entrepreneurship Programme, 180 credits
Supervisors
Examiners
Available from: 2023-06-22 Created: 2023-06-06 Last updated: 2025-01-31Bibliographically approved

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fulltext(707 kB)137 downloads
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf