lnu.se
Publications
Please wait ...
Simple search
Advanced search -
Research publications
Advanced search -
Student theses
Statistics
English
Svenska
Norsk
Jump to content
Change search
Search
Search
Only documents with full text in DiVA
Cite
Export
BibTex
CSL-JSON
CSV 1
CSV 2
CSV 3
CSV 4
CSV 5
CSV all metadata
CSV all metadata version 2
RIS
Mods
MARC-XML
ETDMS
Link to record
Permanent link
https://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-121394
Direct link
http://lnu.diva-portal.org/smash/record.jsf?pid=diva2:1763176
Cite
Citation style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
More styles
Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
More languages
Output format
html
text
asciidoc
rtf
html
text
asciidoc
rtf
Create
Close
"I´m gonna make him an offer he can´t refuse!- AI: En kvalitativ tematisk analys om vilka uppfattningar och förväntningar marknadsförare har om Artificiell Intelligens (AI)
Johansson, Therése
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
Bramstedt, Noa
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
2023 (Swedish)
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Alternative title
"I´m gonna make him an offer he can´t refuse!- AI : A qualitative thematic analysis of what perceptions and expectations marketers have about Artificial Intelligence (English)
Place, publisher, year, edition, pages
2023. , p. 39
Keywords [sv]
Artificiell Intelligens, Marknadsföring, Tematisk analys, Agilteori
National Category
Media and Communications
Identifiers
URN:
urn:nbn:se:lnu:diva-121394
OAI: oai:DiVA.org:lnu-121394
DiVA, id:
diva2:1763176
Subject / course
Media and Communications Science
Educational program
Media and Entrepreneurship Programme, 180 credits
Supervisors
Danielson, Magnus, Universitetslektor
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
Examiners
Holt, Kristoffer, Professor
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
Available from:
2023-06-22
Created:
2023-06-06
Last updated:
2025-01-31
Bibliographically approved
Open Access in DiVA
fulltext
(707 kB)
137 downloads
File information
File name
FULLTEXT01.pdf
File size
707 kB
Checksum
SHA-512
d1f6b8a475876a9f0cb220816b42a54ddf909bcbcca28f1ff41c2c9658a3f2fe4ee87a299a6602a4b3eb795253f2a631fa421fdeed10891a2d99a32b0677bc7b
Type
fulltext
Mimetype
application/pdf
By organisation
Department of Media and Journalism
On the subject
Media and Communications
Search outside of DiVA
Google
Google Scholar
Total: 137 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available
urn-nbn
Altmetric score
urn-nbn
Total: 329 hits
Cite
Export
BibTex
CSL-JSON
CSV 1
CSV 2
CSV 3
CSV 4
CSV 5
CSV all metadata
CSV all metadata version 2
RIS
Mods
MARC-XML
ETDMS
Link to record
Permanent link
https://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-121394
Direct link
http://lnu.diva-portal.org/smash/record.jsf?pid=diva2:1763176
Cite
Citation style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
More styles
Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
More languages
Output format
html
text
asciidoc
rtf
html
text
asciidoc
rtf
Create
Close
v. 2.45.0
|
WCAG
|
DiVA support
|
Linnaeus University Library
|
Linnaeus University Press
|
Publish/Register
DiVA
Logotyp