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The Untapped Potential: A descriptive study of Sweden as an emerging wine tourism destination
Linnaeus University, School of Business and Economics, Department of Marketing and Tourism Studies.
Linnaeus University, School of Business and Economics, Department of Marketing and Tourism Studies.
2022 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Tourism is considered as an economic force in modern society, not only is it asource of revenue, but also a means of connecting cultures and traditions withpeople from all over the world. Wine tourism especially is a form of tourismthat brings visitors to vineyards to experience the authentic taste of a region.Sweden as the youngest wine country that is still being discovered and thereare untapped potentials to be fully realized. Being involved in the wineindustry in Sweden means a direct relationship between the winemakers andSystembolaget as the main body that is responsible for sales of alcohol.Therefore, the major source of income for winemakers, called direct sales(sale at the cellar), is not a viable option for the Swedish winemaker. Whatchallenges these winemakers face and what opportunities lies within theemerging industry, that is wine tourism in Sweden, is the motivation behindthis project. 

Place, publisher, year, edition, pages
2022.
Keywords [en]
Wine Tourism, Tourism, Swedish Wine, Wine, Vineyard, Monopoly, Sweden, Winemaker
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:lnu:diva-121678OAI: oai:DiVA.org:lnu-121678DiVA, id: diva2:1765732
Subject / course
Tourism Studies
Educational program
International Tourism Management Programme, 180 credits
Supervisors
Examiners
Available from: 2023-06-14 Created: 2023-06-12 Last updated: 2023-06-14Bibliographically approved

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fulltext(1608 kB)137 downloads
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Department of Marketing and Tourism Studies
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf