The aim is to contribute to scientific research development in the field of feedback. More specifically, the purpose is to illustrate how researchers, even though they are devoted to the constructivist model, still use expressions with their roots in the transfer model, and to demonstrate researchers' use of value statements in favor of the constructivist model thus distancing themselves from the transfer model. The examples are taken from research articles on feedback mainly focusing on higher education. The empirical material is analysed using concept analysis. The result is discussed in relation to theories of metaphors and folk-theories as well as to a more general trend in favor of formative assessment.