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Contesting the Mainstream: Towards an Audience-Centered Agenda of Alternative News Research
Westfälische Wilhelms-Universität Münster, Germany.ORCID iD: 0000-0001-5039-5301
Rijksuniversiteit Groningen, Netherlands.ORCID iD: 0000-0002-2184-1509
OsloMet – Storbyuniversitetet, Norway.ORCID iD: 0000-0001-9962-7361
OsloMet – Oslo Metropolitan University, Norway.ORCID iD: 0000-0003-3150-9005
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2023 (English)In: Digital Journalism, ISSN 2167-0811, E-ISSN 2167-082X, Vol. 11, no 5, p. 727-740Article in journal (Refereed) Published
Sustainable development
Not refering to any SDG
Abstract [en]

In order to better understand alternative news media, we need to focus more centrally on the audiences that regularly consume them. This special issue, entitled “Contesting the Mainstream: Understanding Alternative News Media,” advances such an audience turn. In the introduction, we outline how scholars have understood and characterized alternative news audiences. These have ranged from seeing them as (i) ideal participants and activists; as (ii) being misinformed and manipulated; and as (iii) being critical users. Drawing on studies published in this special issue, we highlight how these studies provide new and revealing empirical insights that advance all three perspectives. Taken together, the articles make a strong argument to move beyond binary ideations of normatively “good” or “bad” alternative news audiences. In our view, they signal the need to better understand the complexity behind audience engagement not just with alternative news media but mainstream journalism more generally. Based on this argument, we identify several starting points for moving the field forward with such an audience turn in mind.

Place, publisher, year, edition, pages
Taylor & Francis Group, 2023. Vol. 11, no 5, p. 727-740
Keywords [en]
audience turn, alternative news, media, misinformation, participation, users
National Category
Media Studies
Research subject
Media Studies and Journalism
Identifiers
URN: urn:nbn:se:lnu:diva-122257DOI: 10.1080/21670811.2023.2214791ISI: 001009109900001Scopus ID: 2-s2.0-85163190150OAI: oai:DiVA.org:lnu-122257DiVA, id: diva2:1771007
Available from: 2023-06-20 Created: 2023-06-20 Last updated: 2023-08-09Bibliographically approved

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Holt, Kristoffer

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Frischlich, LenaEldridge, Scott A.Figenschou, Tine UstadIhlebæk, Karoline AndreaHolt, KristofferCushion, Stephen
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