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Born Socially Responsible?: An exploratory study of Corporate SocialResponsibilities and Triple Bottom Line in the contextof born global firms.
Linnaeus University, School of Business and Economics, Department of Marketing and Tourism Studies (MTS).
Linnaeus University, School of Business and Economics, Department of Marketing and Tourism Studies (MTS).
2023 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This study is an introduction to the field of Corporate Social Responsibility (CSR) and TripleBottom Line (TBL) utilization in Swedish born global firms. The purpose of this study was toexplore how born globals utilize CSR and TBL and thus contribute to the research field withnew knowledge. The knowledge gap found by the researchers was the lack of foundationalknowledge of the field born globals, CSR and TBL together. The research questionsconcerned the utilization of CSR and TBL, what negative aspects of CSR and TBL were seenby the companies and what parts of CSR and TBL were most important. This study wasconducted on Swedish born global firms utilizing sustainability practices. A conceptualframework was generated by the concepts born global, CSR and TBL to visualize theirconnection. The purpose and the questions were fulfilled and answered by conductingsemi-structured interviews with four Swedish born global companies of different sizes andindustries. To further develop the analysis, Archie B Carroll's input was added. What could beconcluded from this study was that the companies had different ways of utilizing CSR.Furthermore, the negative aspects of working sustainably with CSR and TBL was seen aseconomical and time consuming. The positive aspects were the other values gained for thefirms externally which overweighted the negative costs. Thus has this research contributed tomanagers within born global firms as well as the theoretical research field of born globals andCSR. 

Place, publisher, year, edition, pages
2023. , p. 82
Keywords [en]
Born globals, Born global firms, Corporate Social Responsibility CSR, Triple bottom line, TBL
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-122815OAI: oai:DiVA.org:lnu-122815DiVA, id: diva2:1776065
Subject / course
Business Administration - Marketing
Educational program
International Business Strategy, Master Programme 120 credits
Presentation
2023-05-31, 09:00 (English)
Supervisors
Examiners
Available from: 2023-06-29 Created: 2023-06-27 Last updated: 2023-06-29Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
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  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
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  • text
  • asciidoc
  • rtf