In the last few decades, due to the exponential rise in interconnectivity and

globalization the importance of cross-cultural communication has been a hot

topic to research more about. Due to this increase and more frequent

interactions business individuals have started giving cross-cultural

environments the attention it needs to address the challenges at hand.

Keeping the complex nature of business practices, customs, and values of

different cultures from around the world, it's necessary to adapt and equip

yourself accordingly to deal with these complexities.

Therefore, the purpose of this thesis is to examine and understand the

different factors that contribute more or less to the success of business

individuals engaging in cross-cultural interactions. At the same time with the

help of prominent theoretical frameworks focus on the negotiations process

when individuals from different cultures come together.

The empirical findings were obtained using a qualitative multiple case study

of 5 different business individuals coming from different backgrounds which

include Sweden, Turkey, and Pakistan. The process of the semi-structured

interviews was done so that the findings can be analysed and discussed with

the present literature identified in the theoretical framework.

The conclusion of this thesis shows that the personal competence factor turns

out to be the most dominant aspect when it comes to the likelihood of

success of a business individual in intercultural interactions. Although, at the

same time the factors such as the influence of one’s culture and company do

play a part in guiding and assisting business individuals in the process of

cross-cultural communication. In regard to the negotiations process no

certain conclusion can be drawn which determines the chances of a

successful negotiations process but it was rightly identified that adaptability

and prior training regarding specific cultures being dealt with could be a

major factor in determining the outcome of the negotiation process.