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On the post-pandemic travel boom: How capacity building and smart tourism technologies in rural areas can help - evidence from Iran
Tarbiat Modares Univ, Iran.ORCID iD: 0000-0002-9347-2722
Univ Tehran, Iran.
Linnaeus University, School of Business and Economics. Univ Canterbury, New Zealand;Kyung Hee Univ, South Korea;Univ Oulu, Finland;Lund University, Sweden;Taylors Univ, Malaysia.ORCID iD: 0000-0002-7734-4587
Univ Paris 1 Pantheon Sorbonne, France;Charles Telfair Inst, Mauritius.
2023 (English)In: Technological forecasting & social change, ISSN 0040-1625, E-ISSN 1873-5509, Vol. 193, article id 122633Article in journal (Refereed) Published
Abstract [en]

While there have been numerous studies investigating the impact of the COVID-19 pandemic on tourism, few research projects have examined the impact of the outbreak on using smart tourism technologies (STT), especially in developing countries. This study adopted thematic analysis, with data collected using in-person interviews. The participants for the study were selected using the snow-balling technique. We explored the process of developing smart technologies during the pandemic and its impact on smart rural tourism technology development upon travel restart. The subject was investigated by focusing on five selected villages in central Iran which have tourism dependent economies. Overall, the results indicated that the pandemic partially changed the government's resistance towards the fast development of smart technologies. Thus, the role of smart technologies in curbing the virus spread was officially recognized. This change of policy led to the implementation of Capacity Building (CB) programs to improve digital literacy and minimize the digital gap that exists between urban and rural areas in Iran. Implementing CB programs during the pandemic directly and indirectly contributed to the digitalization of rural tourism. Implementing such programs enhanced tourism stakeholders' individual and institutional capacity to gain access to and creatively use STT in rural area. The results of this study improve our understanding and knowledge of the impact of crises on the degree of acceptability and use of STT in traditional rural societies.

Place, publisher, year, edition, pages
Elsevier, 2023. Vol. 193, article id 122633
Keywords [en]
COVID-19 pandemic, Individual and institutional capacity, Smart rural tourism technologies, Travel restart, Capacity building, Tourism management
National Category
Social and Economic Geography
Research subject
Tourism
Identifiers
URN: urn:nbn:se:lnu:diva-123542DOI: 10.1016/j.techfore.2023.122633ISI: 001012943300001PubMedID: 37223653Scopus ID: 2-s2.0-85159562128OAI: oai:DiVA.org:lnu-123542DiVA, id: diva2:1786660
Available from: 2023-08-09 Created: 2023-08-09 Last updated: 2023-08-09Bibliographically approved

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Hall, C. Michael

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