Using three theory-based performance criteria as decision attributes, we conducted a conjoint analysis experiment with 105 social venture founder-CEOs to examine their decisions to exit their firms voluntarily. Multilevel regression analysis of founders' choices revealed that various exit preferences were chosen that did not support theoretical prescriptions. While achieving desired social impact was the main influence on founder exit choices, the heterogeneity of exit preferences led us to parcel them into four distinct groups: idealists, traditionalists, realists, and pragmatists. We discuss our contributions to the entrepreneurial exit and social entrepreneurship research literature and list the implications of our results for practice.