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Why do tourists use public transport in Korea?: The roles of artificial intelligence knowledge, environmental, social, and governance, and sustainability
Kyung Hee Univ, Republic of Korea.ORCID iD: 0000-0002-8077-8503
Linnaeus University, School of Business and Economics. Kyung Hee Univ, Republic of Korea;Univ Canterbury, New Zealand;Univ Oulu, Finland;Lund University, Sweden;Taylors Univ, Malaysia.ORCID iD: 0000-0002-7734-4587
Kyung Hee Univ, Republic of Korea.
Kyung Hee Univ, Republic of Korea.
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2023 (English)In: Asia Pacific Journal of Tourism Research, ISSN 1094-1665, E-ISSN 1741-6507, Vol. 28, no 5, p. 467-484Article in journal (Refereed) Published
Abstract [en]

The study of public transport and tourism, especially domestic tourism, is relatively under-researched, particularly in relation to emerging transport technologies, such as artificial intelligence (AI), and environmental, social, and governance (ESG). To bridge this gap, an integrated research model is created and tested with ESG, air quality, climate change, and AI, applying multi-analysis methods of partial least squares-structural equation modelling (PLS-SEM), multi-group analysis (MGA), and fuzzy-set qualitative comparative analysis (fsQCA) in an Asian context. The three methods provide a well-rounded perspective of the factors that influence tourists' public transport use. Symmetric methods of SEM and MGA identifies key variables and their relationships, while the fsQCA reveals complex combinations of conditions. Results reveal that environmental and social ESG as well as climate change mitigation and sustainable mobility are significant for use of public transport by domestic tourists. High and low AI knowledge groups also have distinctive public transport use characteristics.

Place, publisher, year, edition, pages
Taylor & Francis Group, 2023. Vol. 28, no 5, p. 467-484
Keywords [en]
Public transport, artificial intelligence, environmental, social, and governance, sustainability, domestic tourism, fuzzy-set qualitative comparative analysis, >
National Category
Economics and Business
Research subject
Tourism
Identifiers
URN: urn:nbn:se:lnu:diva-124144DOI: 10.1080/10941665.2023.2247099ISI: 001051679300001Scopus ID: 2-s2.0-85168447483OAI: oai:DiVA.org:lnu-124144DiVA, id: diva2:1795555
Available from: 2023-09-08 Created: 2023-09-08 Last updated: 2023-09-08Bibliographically approved

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Hall, C. Michael

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