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Understanding a virtual heritage site through the lens of telepresence and virtual destination image
Macao Inst Tourism Studies, China.
Univ Macau, China.ORCID iD: 0000-0001-7107-3360
Linnaeus University, School of Business and Economics. Univ Canterbury, New Zealand;Univ Oulu, Finland;Lund University, Sweden;Kyung Hee Univ, South Korea.ORCID iD: 0000-0002-7734-4587
Hanshan Normal Univ, China;City Univ Macau, China.
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2024 (English)In: Journal of Heritage Tourism, ISSN 1743-873X, E-ISSN 1747-6631, Vol. 19, no 5, p. 682-695Article in journal (Refereed) Published
Abstract [en]

The experience of heritage sites through digital technology is an increasingly important topic for researchers and practitioners. Drawing upon telepresence theory, this study explores how a visitor's destination image is formed and its impact on satisfaction in a virtual heritage site experience. The survey results show that telepresence, cognitive image, affective image, and satisfaction are positively correlated. Furthermore, the relationship between telepresence and satisfaction was mediated by the destination image in the virtual heritage site experience. This research extends telepresence theory by testing its impact on destination image in a virtual tourism experience as well as providing some meaningful practical insights for heritage site marketing managers on virtual heritage experiences.

Place, publisher, year, edition, pages
Taylor & Francis Group, 2024. Vol. 19, no 5, p. 682-695
Keywords [en]
Telepresence, cognitive image, affective image, satisfaction, virtual heritage site
National Category
Human Geography
Research subject
Tourism Studies
Identifiers
URN: urn:nbn:se:lnu:diva-126292DOI: 10.1080/1743873X.2023.2289949ISI: 001124702000001Scopus ID: 2-s2.0-85179969404OAI: oai:DiVA.org:lnu-126292DiVA, id: diva2:1825453
Available from: 2024-01-09 Created: 2024-01-09 Last updated: 2025-02-12Bibliographically approved

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Hall, C. Michael

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf