lnu.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Exploring last mile deliveries of local grocery produce in rural regions
Dalarna University, Sweden.
Dalarna University, Sweden.
Linnaeus University, School of Business and Economics, Department of Marketing and Tourism Studies (MTS).ORCID iD: 0000-0003-2632-6378
Dalarna University, Sweden.
2024 (English)In: Book of Abstracts: RARCS: Fuerteventura 2024 / [ed] Soora Rasouli;Harry Timmermans, 2024, p. 56-56Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

For grocery e-commerce, the operational challenges in the last mile delivery (LMD) strategies and structures are still an issue, especially for local firms delivering perishable product offerings containing local produce. At the local level, the LMD of the local grocery retailer to the customers could potentially allow for a more efficient inbound logistics from local producers to the grocery retailer, if compared to national/international producers, as they are regionally close. However, little is known on how to immerse the operational challenges of LMD grocery products to include not only the retailer and the customer perspective, but also the producer, in a more symbiotic and sustainable local supply chain in rural regions. This paper explores the operational challenges that a local grocery retailer, their local grocery producers, and their customers face with deliveries (outbound or LMD), respectively. By doing this, areas to optimize LMD and their inherent efficiency challenges can be conceptualized at a regional level, with interlinkages between local supply chain actors to indicate a symbiotic and sustainable supply chain. By conducting a case study, the article shows that it is difficult to achieve an efficient LMD to include the inbound logistics at the regional level, given the firms’ (retailer and supplier) contextual boundaries and the customers’ demand. Financial resources are one dimension that prevents symbiotic operational solutions between the retailer and the local producer, and it is unclear if customers are as flexible as they need to be to enable a sustainable supply chain. In addition, the study shows that the creation of a symbiotic and sustainable supply chain at the regional level builds on the tradeoff between LMD and inbound logistics when local producers are included as important actors of LMD. The study also highlights how the local grocery retailer has the relational position in the local supply chain to enable a symbiotic and sustainable supply chain.

Place, publisher, year, edition, pages
2024. p. 56-56
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
URN: urn:nbn:se:lnu:diva-126426OAI: oai:DiVA.org:lnu-126426DiVA, id: diva2:1826674
Conference
30th Recent Advances in Retailing and Consumer Sciences (RARCS) Conference, Fuerteventura, Spain, June 27-30, 2024
Available from: 2024-01-12 Created: 2024-01-12 Last updated: 2024-08-23Bibliographically approved

Open Access in DiVA

No full text in DiVA

Authority records

Öberg, Christina

Search in DiVA

By author/editor
Öberg, Christina
By organisation
Department of Marketing and Tourism Studies (MTS)
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric score

urn-nbn
Total: 117 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf