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Sustainable and then what?: The paradox of first-mover advantage
Uppsala University, Sweden.
Örebro University, Sweden.ORCID iD: 0000-0002-4982-3994
Örebro University, Sweden.ORCID iD: 0000-0003-2632-6378
2019 (English)In: nitmkg2: Bringing Institutional Theory to Marketing / [ed] Karim Ben-Slimane, France Damien Chaney, France Ashlee Humphreys and Bernard Leca, 2019Conference paper, Oral presentation with published abstract (Refereed)
Place, publisher, year, edition, pages
2019.
National Category
Business Administration
Research subject
Economy, Business administration
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URN: urn:nbn:se:lnu:diva-126598OAI: oai:DiVA.org:lnu-126598DiVA, id: diva2:1826708
Conference
nitmkg2 : Bringing Institutional Theory to Marketing, Paris, France, June 6-7, 2019
Available from: 2024-01-12 Created: 2024-01-12 Last updated: 2024-03-08Bibliographically approved

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Öberg, Christina

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