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Mending clothing to support sustainable fashion
Linnaeus University, School of Business and Economics, Department of Marketing and Tourism Studies (MTS).ORCID iD: 0000-0003-2248-0802
Jönköping University, Sweden.
University of Vienna, Austria.
2024 (English)In: Presented at the 31st Annual Conference by the Consortium for International Marketing Research (CIMaR), Gävle, Sweden, June 10-13, 2024, Gävle: The Consortium for International Marketing Research (CIMaR) , 2024Conference paper, Published paper (Refereed)
Sustainable development
SDG 12: Ensure sustainable consumption and production patterns
Abstract [en]

The growing emphasis on Sustainable Development Goals (SDGs) necessitates a reduction in consumer consumption, particularly in the environmentally damaging fast fashion industry. While the rise of slow fashion encourages environmentally conscious choices, consumers often lack the skills and confidence to mend their clothes. This research proposes a grounded approach to explore the former research on the potential benefits of promoting clothing mending to reduce, reuse, and recycle, thereby extending the lifespan of consumers' wardrobes.

Place, publisher, year, edition, pages
Gävle: The Consortium for International Marketing Research (CIMaR) , 2024.
Keywords [en]
Sustainable Fashion, Clothing Longevity
National Category
Social Sciences Interdisciplinary
Research subject
Economy, Business administration
Identifiers
URN: urn:nbn:se:lnu:diva-128727OAI: oai:DiVA.org:lnu-128727DiVA, id: diva2:1850215
Conference
31st Annual Conference by the Consortium for International Marketing Research (CIMaR), Gävle, Sweden, June 10-13, 2024
Available from: 2024-04-09 Created: 2024-04-09 Last updated: 2024-06-26Bibliographically approved

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Ozturkcan, Selcen

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf