lnu.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Entrepreneurship in precarious environments: A tale of digital wizards and social warriors
Linnaeus University, School of Business and Economics, Department of Management (MAN).ORCID iD: 0000-0002-3671-9100
Linnaeus University, School of Business and Economics, Department of Marketing and Tourism Studies (MTS).ORCID iD: 0000-0003-2248-0802
2024 (English)In: Presented at the 2024 Global Research Conference on Marketing and Entrepreneurship: "Entrepreneurial Marketing and Organizational Performance", New Brunswick, USA, August 5-7, 2024, Rutgers University, 2024Conference paper, Published paper (Refereed)
Sustainable development
SDG 9: Build resilient infrastructure, promote inclusive and sustainable industrialization, and foster innovation
Abstract [en]

This study explores the intersection of entrepreneurship and social dynamics in precarious environments, particularly focusing on how digital technologies—AI, blockchain, AR, and VR—shape gender equality, social inclusion, and community cohesion. These factors are critical for achieving the Sustainable Development Goals. Through a mixed-methods approach and snowball sampling of 24 entrepreneurs, the research delves into the lived experiences of entrepreneurs facing discrimination and limited access to resources. Preliminary findings reveal the underrepresentation of these entrepreneurs and the challenges they face due to gender and ethnic biases. The paper assesses the impact of entrepreneurial endeavors on social dynamics and community well-being, offering insights into how entrepreneurship can foster social change and empowerment. The study contributes to the discourse on entrepreneurship in challenging contexts, the role of digital technologies in creating positive social outcomes, and the broader implications for achieving the SDGs.

Place, publisher, year, edition, pages
Rutgers University, 2024.
Keywords [en]
Entrepreneurship, Precarious Environments, Digital Technology Empowerment, Social Dynamics and Inclusion, Gender and Ethnicity in Business, Sustainable Development Goals (SDGs) Impact
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
URN: urn:nbn:se:lnu:diva-128728OAI: oai:DiVA.org:lnu-128728DiVA, id: diva2:1850216
Conference
The 2024 Global Research Conference on Marketing and Entrepreneurship: "Entrepreneurial Marketing and Organizational Performance", New Brunswick, USA, August 5-7, 2024
Available from: 2024-04-09 Created: 2024-04-09 Last updated: 2024-08-16Bibliographically approved

Open Access in DiVA

No full text in DiVA

Authority records

Gashi Nulleshi, ShqipeOzturkcan, Selcen

Search in DiVA

By author/editor
Gashi Nulleshi, ShqipeOzturkcan, Selcen
By organisation
Department of Management (MAN)Department of Marketing and Tourism Studies (MTS)
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric score

urn-nbn
Total: 123 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf