People’s different relations towards their environment are always the result of how they perceive it and how different spatialities are ascribed symbolic meaning. Taking into account these relations when formulating policies aimed at solving various problems could offer valuable knowledge for more sustainable planning and management. In certain areas, however, achieving this goal might prove extra problematic due to the preconceived vision of how problems associated with certain spatialities ought to be handled. Hammarkullen, a suburb of Gothenburg, is an extreme example of this. For decades facing socio-economic and structural problems, the struggles of Hammarkullen could be described as a “wicked problem”. Many programs have been undertaken to address it, the latest of which is one of Sweden’s largest EU-projects within urban development. In light of the considerable criticism it has received, we evaluated its inadequacy to solve the identified problems through three case studies. We conclude that a major contributing factor is the urban bias impregnating the design of urban development projects. It happens because the concept of “urbanity” is not one-dimensional (there are at least 40 attributes defining it); moreover it is juxtaposed “rurality” as its conceptual counterpart. Since any of the constitutive attributes is neither fully “rural” nor “urban”, different spatialities assume manifold overlapping combinations. Although Hammarkullen has an urban morphology, many of its attributes fall within the conceptual range of “rurality”, and should be addressed accordingly. However, since urbanity is most often viewed as morphology, the “urban shell” of Hammarkullen inadvertently prompts “urban” development projects. In that light, we resort to a landscape approach as an alternative conceptual tool to circumvent the rural-urban impasse in problem-solving. As a relational, non-essentialist technique, a landscape approach has the potential to capture the individual needs of each spatiality, including those that are not necessarily aligned with a conceptual rural-urban axis.