lnu.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Local Roots, Global Impact: A qualitative study on how internationalization impacts CSR implementations for German and Swedish SMEs expanding across Europe.
Linnaeus University, School of Business and Economics, Department of Marketing and Tourism Studies (MTS).
Linnaeus University, School of Business and Economics, Department of Marketing and Tourism Studies (MTS).
2024 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Sustainable development
SDG 8: Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all
Abstract [en]

The global economy is continually evolving, with new market trends constantly emerging. There appears to be one exception, globalization remains a dominant and consistent trend, even among SMEs. Numerous SMEs enter international markets, encountering diverse business standards and cultures, and must align their local strategies with global responsibilities. They need to consider their position in the global economy and their impact on all stakeholders, from actors in the supply chain to citizens in the countries where they operate. Corporate Social Responsibility has become an increasingly important approach for businesses to understand and improve their global impact and competitiveness by adapting both internal and external strategies. Therefore, this thesis investigates how internationalization impacts CSR initiatives for SMEs when expanding across European borders and how these practices contribute to companies' long-term success. Moreover, the emphasis on culture is investigated through Hofstede's cultural dimensions and the CAGE distance framework, to understand the challenges and opportunities related to cultural differences, along with other distances between countries encountered while internationalizing. Furthermore, CSR is investigated based on popular cluster definitions and approaches suggested by the EU and the UN. For the simplicity of this thesis, SMEs originating from Sweden and Germany have been the focal point of this research. 

For this thesis, primary and secondary data have been collected and will be analyzed using a qualitative research approach. Secondary data comprising theoretical literature was collected and analyzed from numerous databases.

Primary data was gathered through Semi-structured interviews with four specialists employed at SMEs and one expert working with local and global SMEs regularly. This data collection will be analyzed to suggest successful CSR approaches related to the internationalization within Europe. 

This research concludes that SMEs must understand their global responsibilities to stay competitive in the international market as CSR will become an inevitable part of a company's business strategy. Companies prioritize different aspects of CSR based on their size and industry and adjust these strategies in line with market trends and the conditions of their respective industries. The extent to which companies can integrate CSR into their core values and business plans depends on the resources available to them.

Place, publisher, year, edition, pages
2024. , p. 70
Keywords [en]
Cultural differences, CSR initiatives, CSR, Hofstede's cultural dimensions, CAGE distance framework, Global competitiveness, Long-term success, Europe
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-130756OAI: oai:DiVA.org:lnu-130756DiVA, id: diva2:1873413
External cooperation
Kasthall; Centriair; Steuerberatung Czerwinski; Borox; ProvideU
Subject / course
Business Administration - Other
Educational program
International Business Programme, 180 credits
Supervisors
Examiners
Available from: 2024-06-28 Created: 2024-06-19 Last updated: 2024-06-28Bibliographically approved

Open Access in DiVA

fulltext(985 kB)136 downloads
File information
File name FULLTEXT01.pdfFile size 985 kBChecksum SHA-512
269eb0d160050ca5f54299615290146cb49630ea25c9f97ac6d24990de95293d95a0b53997034483b927626bec7bd3b65da07b1b01df6f22178a860d7ef93487
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Lehmann, FannyWilma, Kvist
By organisation
Department of Marketing and Tourism Studies (MTS)
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 148 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 342 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf