Today, around three billion smartphones have the computing power of supercomputers from just a decade ago. The Internet of Things enables instantaneous communication among systems that previously couldn't interact. Wearable health and fitness trackers now rival traditional medical devices in accuracy, and AI-driven recommendation systems provide insights faster than humans ever could. These advancements are bringing magical user experiences to life in many industries. However, the true innovation of connected strategies lies in transforming a firm's business model, rather than the technology itself.But how large companies can make use of this technology to enhance their connection with their customers?In this project I got into Volvo Group, and used it as a case company to investigate and figure out how a company of this size, with a worldwide presence in many different markets, with a wide variety of customers, could develop their own Connected Strategy? How could they improve the User Experience of their customers when these navigate through their platforms? Is it possible to unify so many solutions into one single seamless experience?Accompany me in this project, as I try to discover and explain what concepts such as Omnichannel, Connected Strategy, or Strategic Design are, and what is that Design Thinking has to do with all of it.I will discuss and reflect on the possible development of a project that aims to help a company like Volvo Group to develop their own Connected Strategy. And at the end of this report, I will explain how the resulting tool developed to answer the needs detected in this project, could help Volvo Group, as well as any other company, to ensure a correct alignment of the most essential elements during the development of such strategy.