This study examines the impact of New Public Management (NPM) on the quality of care in the Swedish home care sector. The aim of the research is to understand how organizational structures particularly time constraints affect the ability of home care staff to develop relationships with clients. A qualitative approach was employed involving semi structured interviews with six home care workers. The results indicate that NPM has led to increased workload and time pressure which restricts the ability of staff to develop relationships with clients. Despite the challenges staff members have developed various strategies to foster interactions with clients. The study contributes to the understanding of how organizational policies influence the quality of care and highlights the need for more flexible work schedules to improve both staff wellbeing and care quality. These findings suggest that a shift away from strict efficiency measures could enhance the relational aspect of care work.