In contemporary politics, the Indian Prime Minister Narendra Modi is an enigma. He distinguishes himself from his contemporaries through his nuanced allure, eliciting varying degrees of resonance among individuals. Contrary to the conventional perception of authoritarian populist leaders, depicting forceful language, profanity, self-made narratives, and anti-elite sentiments, Narendra Modi has skilfully cultivated a succession of unique political personas. Every one of these personae represents a distinct register, conveying specific values and ideas about his leadership.