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International business relationship and entry modes: A case of Swedish automotive industry Scania and Volvo
Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics. Marknadsföring.ORCID iD: 0000-0002-3055-1108
2007 (English)In: Cross Cutural Management: An international Journal, ISSN 1352-7606, Vol. 14, no 4, p. 365-386Article in journal (Refereed) Published
Abstract [en]

The purpose of this study is to identiffy the critical events of the establishment processes of two Swedish comapnies in the context of cross-culture and crosee border investment and to discuss how and to what extent the networks have changed and how the change has affected the establishment process and the market poisition.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited , 2007. Vol. 14, no 4, p. 365-386
Keywords [en]
Cross cutlure, Management, Swedish, Globalisation, Relationship management
Research subject
Economy, Marketing
Identifiers
URN: urn:nbn:se:vxu:diva-2889DOI: doi:10.1108/13527600710830377OAI: oai:DiVA.org:vxu-2889DiVA, id: diva2:202845
Available from: 2007-12-21 Created: 2007-12-21 Last updated: 2016-05-03Bibliographically approved

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Publisher's full texthttp://www.emeraldinsight.com/1352-7606.htm

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Zineldin, Mosad

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CiteExportLink to record
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Citation style
  • apa
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Output format
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