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Application of the PSE model for market entry: Ericsson enters the US market
Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics. Marknadsföring. (International Industrial Competitiveness)
2008 (English)In: Business Strategy Series, ISSN 1751-5637, Vol. 9, no 4, p. 168-175Article in journal (Refereed) Published
Abstract [en]

The PSE model is presented and illustrated by Ericsson’s entry into the mobile systems market in the USA. Advices on application of the model are presented. The case shows key lessons in entering an international market.

Place, publisher, year, edition, pages
Emerald Group Publishing Ltd., London , 2008. Vol. 9, no 4, p. 168-175
Keyword [en]
market entry; entry barriers; strategy competence; business relatedness; market experience; entry strategy.
National Category
Business Administration
Research subject
Economy, Marketing
Identifiers
URN: urn:nbn:se:vxu:diva-3694DOI: 10.1108/17515630810891834OAI: oai:DiVA.org:vxu-3694DiVA, id: diva2:203651
Available from: 2008-12-12 Created: 2008-12-12 Last updated: 2017-10-12Bibliographically approved

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Publisher's full texthttp://www.emeraldinsight.com

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Pehrsson, Anders

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf