lnu.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Business Relatedness in International Settings: Performance Effects in Two Customer Contexts
Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics. (Internationell strategi)ORCID iD: 0000-0003-0455-0643
2007 (English)In: Proceedings of The Annual Meeting of The Academy of Management, Philadelphia, USA, 3-8 August, 2007., Academy of Management, USA , 2007Conference paper, Published paper (Refereed)
Abstract [en]

Relatedness between foreign business units and the core business unit of the parent firm is an underlying issue in the process of integration and local responsiveness going on in any international industrial firm. In this process, the character of customer needs is an important indicator of the demand for integration/local responsiveness. This study contributes to the development of the business relatedness concept by exploring the performance impact of degrees of relatedness in two international customer contexts: foreign business units delivering to original equipment manufacturers (OEMs), and units delivering to end-user firms. The study focuses on the impact of product, market, skills and branding relatedness on foreign performance. Perceptual data from 191 units of Swedish firms in Germany, the UK, and the US were used to test hypotheses. The findings show that relatedness between the foreign business unit and the core unit of the parent firm is associated with negative foreign performance. Market relatedness and skills relatedness mean low performance in both customer contexts. Branding relatedness has negative effects in the OEM context, while product relatedness has negative effects in the end-user firm context. The findings implicate that we need to pay attention to the significance of low relatedness and the customer context in international settings in developing the relatedness concept.

Place, publisher, year, edition, pages
Academy of Management, USA , 2007.
Keywords [en]
International strategy; Strategy implementation; Business relatedness; International business
National Category
Business Administration
Research subject
Economy, Marketing
Identifiers
URN: urn:nbn:se:vxu:diva-4324OAI: oai:DiVA.org:vxu-4324DiVA, id: diva2:204282
Conference
The Annual Meeting of The Academy of Management, Philadelphia, USA, 3-8 August, 2007.
Available from: 2007-03-16 Created: 2007-03-16 Last updated: 2018-05-17Bibliographically approved

Open Access in DiVA

No full text in DiVA

Authority records BETA

Pehrsson, Anders

Search in DiVA

By author/editor
Pehrsson, Anders
By organisation
School of Management and Economics
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric score

urn-nbn
Total: 50 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf