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Who watches what and why?: The media sport audience
Växjö University, Faculty of Humanities and Social Sciences, School of Social Sciences. Medie- och kommunikationsvetenskap.
Växjö University, Faculty of Humanities and Social Sciences, School of Social Sciences. Medie- och kommunikationsvetenskap.
2006 (English)In: Merz: Zeitschrift fur medienpädagogik, Vol. 2006, no 6, p. 41-50Article in journal (Refereed) Published
Abstract [en]

Only two decades ago football was a rare occurrence on Swedish television. Today in Sweden, as in the rest of Europe, TV schedules are replete with sporting events, and especially football events. Games in the domestic league, the European national leagues, the pan-European cups and those between national teams have all made their way into primetime slots. The driving force behind this increased coverage of sport is the media sport audience. For broadcasters it has become a highly valued entity – either as paying subscribers of the sports they cover or as targets for their advertisers. As evidenced by the high cost and competitive market for exclusive broadcast rights, commercial broadcasters recognize sport and its lucrative audience as a reliable means of driving up ratings and increasing revenue.

Place, publisher, year, edition, pages
kopaed , 2006. Vol. 2006, no 6, p. 41-50
Identifiers
URN: urn:nbn:se:vxu:diva-4589OAI: oai:DiVA.org:vxu-4589DiVA, id: diva2:204547
Available from: 2007-05-25 Created: 2007-05-25 Last updated: 2011-01-11Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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More styles
Language
  • de-DE
  • en-GB
  • en-US
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  • nn-NB
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  • Other locale
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Output format
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