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Introduction of POSO concept by WILO AB and its Benefits for the Company
Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics.
Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics.
2006 (English)Licentiate thesis, comprehensive summary (Other academic)
Abstract [en]

The Swedish branch of the WILO Group and the daughter of the WILO AG, which is one of the biggest producer of pumps worldwide, is going to introduce a new business organization concept in Sweden and evolve the present company's structure into a more customer-oriented one (Project-Oriented-Service-Organization) based on the experiences of the parental company in Germany – WILO AG.

A new service approach is going to be introduced by a company, which deals with business-to-business customers. Although manufacturers of industrial goods and equipment turn their interest from single transactions to doing business on the long-term scale with their customers, but still not many companies are in this process

Place, publisher, year, edition, pages
Växjö: Ekonomihögskolan , 2006. , p. 72
Keywords [en]
POSO, WILO, Service, service management, customer relation management
National Category
Economics
Identifiers
URN: urn:nbn:se:vxu:diva-1299OAI: oai:DiVA.org:vxu-1299DiVA, id: diva2:205100
Presentation
2006-06-02, M1081, M, Växjö Univeristy, 13:15
Opponent
Supervisors
Available from: 2007-05-25 Created: 2007-05-25 Last updated: 2010-03-10Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf