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Rockstjärna, aktivist, opinionsbildare: Har U2-sångaren Bonos sociala, humanitära och politiska engagemang egentligen haft något inflytande över den internationella politiken?
Växjö University, Faculty of Humanities and Social Sciences, School of Social Sciences.
2007 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

In this minor thesis I describe and analyze Irish rock star Bono’s social, humanitarian and political commitment using a qualitative method of analysis (literature studies) and a broad theoretical framework. The study discusses such concepts as “agenda setting”, “soft power” and “charismatic authority”, as well as the power resources of the celebrity and the power of the media.

The aim of the study has been 1) to see if Bono’s commitment has influenced/influences politics and policies, 2) to describe and analyze Bono’s commitment with the focus on what issues he has supported and worked for, 3) to describe his approach, and 4) to see if one can trace any concrete or measurable results that can be linked to Bono personally.

More specifically, the study sets out to answer the following research questions:

When was the start of Bono’s commitment? How has it changed or evolved throughout the years? What issues and organisations has he supported and worked for, and in what way?

What do the political elites, the economical and academic institutions, the media and the NGO’s say about Bono’s commitment? And last but not least: Is it possible to ”measure” the results of this commitment ?

The findings show that Bono’s commitment has indeed mattered politically, even though it still, as often the case with qualitative research methods, remains uncertain as to exactly what degree - because of difficulties involved in the process of measuring. What can be concluded, though, is that Bono personally, thanks to his status in the music business and his charismatic authority, as a single actor and as part of a context, structure or network (e.g. Jubilee 2000, DATA), has inspired and empowered individual human beings as well as influenced politics and policies on the national and international level (strengthened NGO or citizen initiatives by providing the sought-after media exposure and persuaded/lobbied politicians to change their positions on for example debt relief).

Place, publisher, year, edition, pages
2007. , p. 64
Keywords [en]
Social, humanitarian and political commitment, Bono, celebrity & the media,
National Category
Political Science (excluding Public Administration Studies and Globalisation Studies)
Identifiers
URN: urn:nbn:se:vxu:diva-1576OAI: oai:DiVA.org:vxu-1576DiVA, id: diva2:205403
Uppsok
samhälle/juridik
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Available from: 2007-09-05 Created: 2007-09-05 Last updated: 2018-01-13Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf