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Metrosexual men’s shopping habits: study of the modern men’s clothing brand selection
Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics.
2008 (English)Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesis
Abstract [en]

Metrosexual men living in Växjö travel to other bigger cities in order to purchase desirable clothing. They are highly concerned about expressing desirable image through clothing, brand selection and personal attachments. Strong appearance and fashion awareness as well as desire for refreshing their wardrobe and image update categorize them as early adopters of new clothing collections. Metrosexual men are favorite brand switchers, which means brand loyal to few clothing brands within product category.

Place, publisher, year, edition, pages
2008. , p. 50
Keywords [en]
Metrosexual, clothing, brand, shopping, image
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:vxu:diva-2520OAI: oai:DiVA.org:vxu-2520DiVA, id: diva2:206468
Uppsok
samhälle/juridik
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Available from: 2009-02-03 Created: 2009-02-03 Last updated: 2010-03-10Bibliographically approved

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fulltext(407 kB)4217 downloads
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7cdcbc44b9967eb9d0bfbe26b114b39580473a96c613fc5fecc8b0e2e86d49601b7f008c
Type fulltextMimetype application/pdf

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CiteExportLink to record
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Citation style
  • apa
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